Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build your customer base of manufacturers of rice balls: onigiri and arancini

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Rice
Goal
Building your customer base of rice buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
  1. Consultation
  2. Estimate
  3. Build
  4. Delivery

How we build your customer base

We will research and build a customer base of manufacturers of rice balls: onigiri and arancini, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the manufacturers of rice balls: onigiri and arancini that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the manufacturers of rice balls: onigiri and arancini that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only rice balls. This page is about buyers of rice balls (onigiri and arancini), but we can develop your customer base in any direction you need: other products, such as ready-to-eat rice and instant rice or rice infant cereals and baby food, other types of buyers, any market.

Rice balls buyers · October 2026

Market data

82.0%
Share of household retail in global frozen onigiri demand in 2026; foodservice and other uses make up the rest.
Future Market Insights, updated 23 September 2026
48.0%
Share of supermarkets and hypermarkets in sales in 2026, the leading sales channel.
Future Market Insights, updated 23 September 2026
46.0%
Share of grilled (yaki) onigiri in demand in 2026; multi-piece family packs take 54.0% of pack formats.
Future Market Insights, updated 23 September 2026
3.2-4.1 t/yr
Milled rice needed by one onigiri shop selling 300 pieces a day for 300 days, at 35-45 g of milled rice per onigiri.
Onigiri Japan (一般社団法人おにぎり協会), presentation to the MAFF GOHAN Project 6th meeting, 2026 (data as of May 2026)
7.4%/yr
Forecast annual growth of global frozen onigiri demand from 2026 to 2036.
Future Market Insights, updated 23 September 2026
27,850 t
Japanese production of frozen onigiri in 2025, level with 2024 at 99.8%; they took 1.8% of all frozen food output.
Japan Frozen Food Association (日本冷凍食品協会), 2026
Shelf life drives demand
Longer shelf life and efficient frozen distribution are named as the main driver, allowing batch production and less waste.
Future Market Insights, updated 23 September 2026
Quality restraint
Poor freezing or reheating can leave hard rice, uneven centres or wet nori, which costs repeat purchases.
Future Market Insights, updated 23 September 2026
Demand driver (Japan)
More dual-income and single-person households and an ageing population raise Japanese demand for ready rice dishes, onigiri included.
Yano Research Institute, 21 October 2026
Care-sector demand (Japan)
Japanese care homes seek ready rice products that cut cooking work amid staff shortages; better freezing keeps rice texture.
Yano Research Institute, 21 October 2026
Specialist channel outside Japan
Asian and specialty grocers remain important outside Japan, as the format still needs explaining; exporters must first secure freezer distribution and explain preparation.
Future Market Insights, updated 23 September 2026
Specialist shops in Paris
Paris counts more than 50 specialist and semi-specialist onigiri outlets, and onigiri now appear as a product category in French supermarket chains.
Onigiri Japan (一般社団法人おにぎり協会), presentation to MAFF GOHAN Project, May 2026, citing JETRO

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build your customer base of manufacturers of rice balls: onigiri and arancini